September 10, 2018

When was the last time you took off on a whim?

The highly anticipated Hunter Valley Wine Country major destination marketing campaign “Here’s to the Good Life” has been launched. The Hunter Valley is now in the spotlight!

Nestled in rich rolling vineyards and olive groves, The Hunter Valley is not only home to some of the world’s best wines, but a playground where innovative winemakers create, vineyard doors are open and lunch rolls into dinner. Since vines were first planted in the Hunter in the early 1820s, wine-making has been the very heart and soul of the Hunter Valley.

Today, with intimate hatted restaurants, food festivals, markets and wine tours, the vitality and creativity are flourishing like never before. The Hunter Valley is a place to celebrate life and passion. More importantly, the Hunter Valley is the place to celebrate you. A mere two hours’ drive from Sydney, make a getaway and discover the wonderful benefits of this region right on Sydney’s doorstep. Here’s to the good life.

This campaign is designed to set our destination apart from tourism competitors to help achieve conversions, increase market share and critically increase visitor numbers to the region. A very large “thank you” must be made to all the organisations who pledged towards the inaugural campaign. We did it!

View the official Destination NSW landing page for the Here’s to the Good Life Campaign.

Website Cover 1